Geocentric Local for small business SEO is really important, especially for brick-and-mortar businesses. Users conducting searches from mobiles tagging their search term “near me” have been on the rise in the past couple of years. This really stresses the importance of optimising your business website for local searches, especially when your business relies heavily on local customers. There are several vital elements, such as; citations, user generated reviews, Google My Business registration, locally focused content which should be factored for while optimising your website for local searches. Publishing a solution to the query, “Where is the nearest XYZ in suburb your suburb?” can always help you to rank better in no time.
Being mobile friendly
Your website must be mobile friendly to rank locally. Google may not even should your website in search results if you are not. Additionally, in Australia and most other countries most searches are from mobile devices and a very large percentage result in a purchase or in contact being made with the business. The figures are far higher than desktop. Furthermore, ensure your website hosting is as fast as possible, mobile users will suffer the most from a budget web hosting service.
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